The Frame That Crowned a King

Before the Jumpsuit, There Was the Frame

Those wide, gleaming temples. The gold bridge that caught every flash of the camera. When Elvis Presley stepped onto a stage in his Neostyle glasses, he didn’t just protect his eyes. He built a myth.

The Origin of an Icon

The story began far from Graceland. In Stuttgart, Germany, a small eyewear house called Neostyle was quietly crafting bold designs that combined precision with attitude. They were made for the kind of person who understood that a frame could speak louder than a suit.

When Elvis discovered the brand in Los Angeles in the late 1960s, he immediately ordered several pairs. Some were customized in solid gold. One bore the letters “EP” across the bridge. Another carried his mantra, Taking Care of Business.

The Nautic 2: Elvis’s Signature Frame

The Nautic 2 model became his visual signature. Its large, pilot-shaped silhouette softened the face yet commanded attention. The proportions exaggerated his already magnetic presence, transforming eyewear into a crown. Photographers called it his “second skin.” Fans called it unmissable.

When Fame Became Theater

Every appearance became a study in image control. At his Las Vegas residencies, the Neostyle frames were part of the ritual—like the microphone or the cape. He wore them not to hide, but to perform, to give the public the version of Elvis they had come to worship.

The frames turned stardom into spectacle. They reframed how a performer could control narrative through design.

Legacy Through Craftsmanship

Decades later, the Nautic remains one of the most recognizable frames in the world. Its influence outlived the man who made it famous. Collectors still search for original German-made Neostyles, drawn to their exceptional materials and meticulous construction.

Where most eyewear has become disposable, these frames remain proof of what happens when craftsmanship meets charisma.

Curated by AZYR Specs

At AZYR Specs, that spirit endures in our Chestnut Lens 1980s Neostyle Sunglasses.

Curated in Europe and refined in our New York studio, they carry the same architectural strength that once framed a legend. The chestnut lenses soften the gaze. The structure remains unapologetically bold.

A Frame That Finds You

To wear them is to tap into something timeless. A moment when style met self-definition, when a frame could become a mirror of fame itself.

You’ll know when they’re yours. Because they won’t just fit. They’ll feel like they found you.