{"product_id":"1990s-diesel-frames-archive-0067","title":"1990s Diesel Frames | Archive 0067","description":"\u003cp\u003eA preserved Diesel eyewear frame from the 1990s, produced in Italy. The original stainless steel construction features a refined oval silhouette with slim metal rims and original demonstration lenses, remaining in deadstock condition and ready for custom lenses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrame Model: \u003c\/strong\u003ePerry (Z3W)\u003cbr\u003e\u003cstrong\u003eDecade: \u003c\/strong\u003e1990s\u003cbr\u003e\u003cstrong\u003eCountry of Origin: \u003c\/strong\u003eItaly\u003cbr\u003e\u003cstrong\u003eLenses: \u003c\/strong\u003eOriginal demo lenses, ready for custom\u003cbr\u003e\u003cstrong\u003eCondition: \u003c\/strong\u003eDeadstock\u003cbr\u003e\u003cstrong\u003eMeasurements: \u003c\/strong\u003e50-20-140\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHistorical Context\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFounded in Italy in 1978 by Renzo Rosso, Diesel began as an alternative denim label and built its identity around individuality, irreverence, and a deliberate rejection of conventional fashion. Its visual language developed through provocative advertising, industrial influences, distressed denim, and a playful attitude that positioned the brand outside traditional luxury. Diesel entered eyewear in \u003c\/span\u003e\u003cstrong\u003e1994 through a licensing partnership with Safilo\u003c\/strong\u003e\u003cspan\u003e, producing both sunglasses and prescription frames. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe resulting eyewear translated Diesel’s rebellious aesthetic into bold proportions, distinctive shapes, strong branding, and experimental details characteristic of 1990s fashion. Italian-made vintage Diesel frames are particularly representative of the period when the brand expanded its alternative denim identity into a broader lifestyle and accessories collection.\u003c\/span\u003e\u003c\/p\u003e","brand":"Diesel","offers":[{"title":"Default Title","offer_id":53854858870968,"sku":"LON-726-66","price":113.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/8814\/4312\/files\/1-IMG_1275.jpg?v=1788101569","url":"https:\/\/azyrspecs.com\/en-de\/products\/1990s-diesel-frames-archive-0067","provider":"AZYR Specs","version":"1.0","type":"link"}