{"product_id":"1990s-diesel-sunglasses-archive-0037","title":"1990s Diesel Sunglasses | Archive 0037","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eAn original Diesel frame from the 1980s, preserved as deadstock and never worn with its original dark grey UV-protective lenses. Model 0068 SBB LV features a broad rectangular silhouette with a defined brow line and substantial archive construction.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eFrame Model:\u003c\/strong\u003e DS 0068 (SBB LV)\u003cbr\u003e\u003cstrong\u003eDecade:\u003c\/strong\u003e 1980s\u003cbr\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Italy\u003cbr\u003e\u003cstrong\u003eLenses:\u003c\/strong\u003e Original Dark Grey UV-Protective Lenses\u003cbr\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Deadstock\u003cbr\u003e\u003cstrong\u003eMeasurements:\u003c\/strong\u003e 67-11-125\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHistorical Context\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFounded in Italy in 1978 by Renzo Rosso, Diesel began as an alternative denim label and built its identity around individuality, irreverence, and a deliberate rejection of conventional fashion. Its visual language developed through provocative advertising, industrial influences, distressed denim, and a playful attitude that positioned the brand outside traditional luxury. Diesel entered eyewear in \u003c\/span\u003e\u003cstrong\u003e1994 through a licensing partnership with Safilo\u003c\/strong\u003e\u003cspan\u003e, producing both sunglasses and prescription frames. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe resulting eyewear translated Diesel’s rebellious aesthetic into bold proportions, distinctive shapes, strong branding, and experimental details characteristic of 1990s fashion. Italian-made vintage Diesel frames are particularly representative of the period when the brand expanded its alternative denim identity into a broader lifestyle and accessories collection.\u003c\/span\u003e\u003c\/p\u003e","brand":"Diesel","offers":[{"title":"Default Title","offer_id":53854855823544,"sku":"LON-726-36","price":300.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/8814\/4312\/files\/LON-726-36_1.jpg?v=1785948150","url":"https:\/\/azyrspecs.com\/ja\/products\/1990s-diesel-sunglasses-archive-0037","provider":"AZYR Specs","version":"1.0","type":"link"}