1990s Imatra Sunglasses | Archive 0056

An original Immatra frame from the 1990s, preserved as deadstock and never worn. The oversized shield construction is defined by a broad wraparound silhouette, dark contrasting frame detailing and neon lenses.

Designer: Imatra
Decade: 1990s
Country of Origin: Italy
Frame Model: Marked on Frame
Lenses: Original Yellow UV-Protective Lenses
Condition: Deadstock.
Size: Large
Fit: Best suited for extra large face sizes. Oversized shield construction offers generous coverage with a lightweight, comfortable fit.

Historical Context

Imatra is best remembered for its connection to legendary Italian motorcycle racer Valentino Rossi, producing eyewear associated with the multiple-time MotoGP World Champion during the height of his racing era. The partnership was a natural fit: Imatra’s futuristic shields, aerodynamic shapes, and distinctly Y2K styling mirrored the speed and visual language of professional motorsport.

Made in Italy, Imatra eyewear captures a very specific moment when racing, technology, and fashion began to overlap. Today, surviving examples offer a fascinating snapshot of early-2000s Italian eyewear and the era surrounding one of motorsport’s most recognizable figures.

Includes an AZYR Specs case and microfiber cleaning cloth.